REPUBLIKA.CO.ID, JAKARTA -- PT Antam, an Indonesian state-owned mining company, continues to sell Hello Kitty-shaped gold bars in Japan, according to a press release made available for Antara. The Indonesian Embassy in Tokyo stated that Japan has a potential market for PT Antam's Hello Kitty gold bars, which had entered the Japanese market since December 2017, following a higher demand for gold in their domestic market.

In order to catch up with the market's trend, PT Antam had received a permit to use Hello Kitty character for their products in Japan, through MKK Co. Ltd. as the license holder of Sanrio.

The launching of Hello Kitty-shaped gold bars produced by PT Antam, Tbk.

The business agreement was signed through a Memorandum of Understanding (MoU) by PT Antam and MKK Co. Ltd. at the Indonesian Embassy in Tokyo on Feb 27 and witnessed by Indonesian Ambassador to Japan, Arifin Tasrif.

Based on the MoU, PT Antam and MKK Co. Ltd. had agreed to increase the trade partnership on the gold carat testing and other commercial activities, which will be valid for four months since the signing and can be extended accordingly.

Antam's staff shows Hello Kitty gold bars to be sold in Japan.

PT Antam offers Hello Kitty gold bars of four weights, namely 1, 5, 10, and 25 gram.

Hello Kitty character was chosen to attract the Japanese market, which is famously fond of cute stuff locally called "kawai."

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