REPUBLIKA.CO.ID, ABU DHABI -- A joint initiative by the United Arab Emirates and the United States on Wednesday launched a new campaign on social media to counter the Islamic State's (ISIS) "twisted Propaganda."

The campaign called "MercyToTheWorlds" aims to refute IS's claims of following the teachings of Prophet Muhammad, the founder of Islam, the Sawab Center said.

As Muslims around the world mark the birthday of Prophet Muhammad on Dec. 24, the Sawab Center said the campaign on Twitter conveys a global message of "Islam's merciful and tolerant principles."

The IS often spread destructive ideologies online to deceive and recruit young people, the Center said.

The campaign seeks to clarify that violent and radical actions by IS extremists bear no relation to the authentic teachings of Islam and the practices of Muslims.

Since July, the Center has been working to fight radicalism and digital terrorism on social media platforms.

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