REPUBLIKA.CO.ID, JAKARTA - BlackBerry market in Indonesia was shrinking, Djatmiko Wardoyo as Director of Marketing in PT Erajaya Swasembada said. Director of the largest BlackBerry distributor company added that more buyers preferred to different brand instead of Blackberry.
"It became so weak as there was switch their interest from BlackBerry to other brand," Wardoyo said on Monday.
Another reason is significant price difference between Blackberry sold in black market and formal market. The margin sometimes reaches 20 percent so it drives buyers to purchase from black market instead.
PT Erjaya Swasembada is also the distributor for 15 other mobile phone's brands including Apple, Sony and Venera. Five main brands contributes 80 percent of the distributor's revenue are BlackBerry, Sony, Apple, Samsung and Nokia.
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