REPUBLIKA.CO.ID, JAKARTA -- There is something new in the packaging of Coca Cola! In order to celebrate the 70th Indonesia Independence Day, Coca-Cola launched a brand activation "Share A Coke.” The coca cola bottles are decorated with 70 Indonesian popular names.
"Why 70? Because it is associated with the anniversary of the 70th Indonesia," said Martin Gil, President of Coca Cola Indonesia at Mall Taman Anggrek in Jakarta, Wednesday (12/8).
‘Share A Coke’ means we share happiness and spread excitement. Coca cola decorated the bottles with 70 popular names was to create broader friendship.
"For example, if one person finds out his name on a bottle of Coca Cola, he will look for another name," said the Communications Manager of Coca Cola Indonesia, Andrew Hallatu.
Interestingly, one of the sources of research for 70 names that stated in the packaging of Coca Cola was derived from the name of the participant of Selection of State Universities (SNMPTN) during 2011-2015. Some lists of all 70 names are Ari, Ayu, Tika, Aulia Pratama, Utami, Anggi, Tri, Nur, Ria, Lia, Adi, and others.
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