REPUBLIKA.CO.ID, JAKARTA -- The month of Ramadan is not over yet, however the blessings already have been enjoyed by a number of online shopping destinations. Zalora is one of them.

E-commerce that focused on fashion products recorded a surge in the purchase of up to 350 percent. "In June Muslim clothing recorded an increase in sales contribution that reached 20 percent," CEO Anthony Fung from Zalora Indonesia said on media gathering yesterday (29/6) in Kemang, South Jakarta.

Muslim clothing contributed to the total sales of the product in Zalora up to a dozen percent. Anthony says specifically in June sales of shirts, caftans, veils increased, including sales in clothing for men.

Anthony said Muslims are not only wearing and buying special clothes available for Eid

“They are also looking for good clothing that has a solid match and for example buying a long-sleeved top in Mango's combined with trousers. That could be considered a modern Muslim style," said the man from Hong Kong.

Zalora has prepared to welcome Ramadan since six months ago. The goal is that people can shop until approaching Eid holiday and still has the clothes to use for the Eid celebration. There is additional fleet of services performed, including personnel and packing warehouse to customer service.

During Ramadan in 2016 Zalora recorded an increase in new customers up to 44 percent. Average number of buyers is divided between 57 percent women and 43 men. In one day Zalora visited nearly 200 thousand people with total purchases that reached up to one million since its establishment until the beginning of 2016.

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