REPUBLIKA.CO.ID, JAKARTA -- Sipping coffee or tea in a café has developed into people's lifestyles. It is no doubt that the popularity of cafes have sprung up in almost every corner of the city.

Not only in the shopping centre, but has extended to universities, hospitals, apartments, office buildings, shop / café, private properties, residential or other place where a lot of people often gather.

Vice Chairman of Indonesian Hotel and Restaurant Association (IHRA), Sudrajat said, this popularity of cafes contributes positively and create new opportunities for professionals in the field of hotel and restaurant.

"Including, the potential attraction for the development of a tourism sector," said Sudrajat, Wednesday (15/6).

According to him the coffee excellence in Indonesia has the opportunity to make it even greater. Moreover, this is within the vision of the government programs that are strengthening the tourism sector, with all forms of support.

"Culinary is an integral part of tourism, with the development of the cafe it can certainly improve the image of coffee and tea of Indonesia to be packaged better. Instead we adopt a foreign concept, but how the country could be packed for later could enter hotels and malls,” said Sudrajat ,

The same thing is said by Ratna Soemantri, Head of Promotion Indonesia Tea Board (DTI). The existence of 10,000 cafe in Indonesia today will continue to grow and increase the sale of tea to the public and boost the level of tea consumption in the country.

Later tea commodities will be increased again not only as commodities, but also venturing into the tourism industry and as an introduction of tea culture in order to increase domestic consumption.

"The presence of a cafe will also be a means of educating the public on how to actually enjoy the actual tea. Just like coffee, tea presentation must be adjusted to the water temperature that would affect the taste," he said.

Seeing the opportunity, Reed Panorama Exhibition together with the Association of Coffee Exporters and Industry of Indonesia (AICE), Specialty Coffee Association of Indonesia (SCAI), Dewah Teh Indonesia (DTI), and the Association of Indonesian Hotels and Restaurants (PHRI) will hold events titled "Cafe & Bresserie Indonesia (CBI) ".

This event will take place on 2nd to 4th of September 2016 at the Jakarta Convention Center (JCC) and it will be a place for businesses in the sector of cafes along with its manufacturer and distributor of coffee and tea, as well as brewing machine and other supporting businesses.

"The presence of CBI is expected to encourage the emergence of new cafes entrepreneurs and investors so that coffee and tea consumption figures in the domestic sector are increasing," said James Boy, General Manager Reed Panorama Exhibition.

This event also become a platform for investors to meet with coffee and tea lovers to know the best coffee and tea from Indonesia and the cafe owner could use this opportunity as a means to be able to learn to manage and obtain a favorable outcome as well as studying the market trends.

"There will be also culinary competition, topics about Barista, tea sommelier course also the Golden Leaf Awards," said James.

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