REPUBLIKA.CO.ID, JAKARTA -- Bali and Beyond Travel Fair (BBTF) 2014 is expected to boost the number of tourist visiting eastern Indonesian region.

"Through this event, we have designed Bali as a tourism window that encourages foreign tourists to visit other destinations existing in eastern Indonesia," the tourism and creative economy ministry's director general for tourism marketing, Esthy Reko Astuty, stated here on Thursday.

BBTF is organized for the first time this year and is expected to be held annually.

Chairman of the BBTF organizing committee Ketut Ardana, who is concurrently the chief of the Indonesian Travel Bureau Association (Asita), noted that the travel fair was aimed at designing Bali as a gate to reach other destinations located in eastern Indonesia in particular.

The theme of BBTF 2014 is "Gateway to Indonesia's Creative Tourism".

To be held from June 10 to 14, the travel fair will have participation from 350 domestic and foreign buyers as well as 450 local sellers.

Local sellers and foreign buyers coming from 55 countries such as China, Australia, European nations, ASEAN member countries and Middle East countries, will meet in a business forum to be held on the sidelines of the travel fair.

The organizing committee has set a target of transactions valued at Rp3-5 trillion during the event.

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